Search engine rankings keep changing from time to time to ensure that you are regularly posting quality content and your site stays in a good way. That is why it’s always important to stay in touch with updates to incorporate new SEO tips so as to improve your site performance in the search results and avoid any imminent penalties. Whether you want to get or continue staying on top of the search engines results this year, here are top SEO strategies for 2016.
Improve your onsite content
The best way of acquiring great traffic to your website is by ensuring that you create authoritative content that is valuable to your visitors. Some of the key things to consider in producing quality content that is user friendly and encourages social media shares is avoiding duplicate content, removing excessive or spammy content, and considering long-form pages. When creating your content, also be able to let Google know where you are located since nowadays Google pays attention to not only what someone is searching for but also where they are located, such as beautiful Victoria BC
Social content gains more prominence
When it comes to search engine optimization there are two important aspects, on-page and off-page local SEO. Nowadays, social media greatly affects the way we interact online. That is why search engines are now counting on them to measure the relevance of your content through analyzing how many likes or shares you get. It is estimated that 76 percent of marketers already use social media to boost Victoria bc seo. With that, be prepared to collect and use social content for optimizing your page since more social media content will soon be indexed on search engines.
Mobile optimization will become crucial
More and more people are using mobile devices to surf the internet. That is what made Google perform a major update known as Mobilegeddon which required people to have a mobile version of their website by April 21, 2015. This was a step to make it easier for mobile users to find mobile optimized websites by using mobile-friendliness as one of the factors determining search results rankings. Therefore, website owners are encouraged to develop responsive designs that will increase the websites loading speed on all mobile devices.
Videos still rule
It is estimated that videos make a total of 62 percent of all Google searches universally. Videos are a great way of keeping an audience engaged and that is why they get 50 times better organic page ranks in Google when compared to plain text. As a website owner, you should use this to your advantage and include more engaging videos in your content. By using enough videos, you will be able to improve your page on the search engine results page.
Move your website to HTTPS
According to SEO experts, website owners are recommended to use HTTPS instead of HTTP. This is because the S in HTTPS stands for security meaning if you use it your website is more secure. To improve security, Google which is the number one search engine eagerly wants websites to move to HTTPS and even consider websites that are secure in the search engine rankings.